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Philippines Trade Fair Calendar 2026: 18 Major Shows by Month, Venue and Sector

Updated 2026-09-09·11 min read·Market Entry

The Philippines runs about twenty trade shows a year worth a foreign supplier's attention, almost all of them in four halls around the SM Mall of Asia complex in Pasay City, with peaks from March to June and July to October. This is the index page for our Philippine trade show coverage. The two tables below list 18 major 2026 shows by month with dates, city and venue, organizer and audience; a third table lets you look up by sector; a fourth maps the four venues. Every 2026 date was checked against organizer websites and public announcements in September 2026. Philippine shows do move — PhilConstruct Manila shifted from November to June for 2026 — so confirm with the organizer before booking space or flights.

How to use this calendar: sector first, month second, flights last

The Philippines runs roughly twenty trade shows a year that matter to foreign suppliers and buyers, almost all of them in four halls in Metro Manila, and the calendar is lopsided: March to June and July to October are the two peaks, while January and December are quiet. Use it in three steps — identify the one or two shows for your sector, see which month they fall in, then build factory visits and channel calls around the same trip.

Three rules before the tables.

  • Dates come from the organizers. Every 2026 date below was checked against organizer websites and public announcements in September 2026. Philippine shows move more often than people expect: PhilConstruct Manila historically ran in November and shifted to June for 2026. Re-check before booking space or flights.
  • Know whether a show is trade or public. Vehicle shows, the franchise expo and some food shows draw heavy consumer traffic, which is useful for reading the market. Procurement shows are quieter but have a far higher density of decision-makers.
  • Visit before you exhibit. Booking a booth with no local customer base is the most common waste. The dividing line is set out in the second-to-last section below.

January to June: construction, vehicles, franchising and food export

The first half concentrates between March and June, when construction, automotive, franchising and food effectively fill the calendar. Dates below are the actual 2026 editions.

MonthShowCity and venueOrganizerWho it suits
JanuaryPhilippine Pharma and Healthcare Expo, January 28-30Pasay, SMX Convention Center ManilaMesa Expo (mesaexpo.com)Pharmaceutical, medical consumables and wellness supply chains
MarchWorldBex, March 12-15; 2027 set for March 11-14Pasay, WTC Metro Manila and SMX ManilaWorldbex Services InternationalBuilding materials, interiors, landscaping, furniture and fixtures; heavy consumer and designer traffic
MarchInsideRACING Bike Festival, March 20-22, 20th yearPasay, WTC Metro ManilaInsideRACINGMotorcycle aftermarket, gear, lubricants, performance parts
AprilMIAS Manila International Auto Show, April 9-12, 21st editionPasay, WTC Metro Manila and PTTCWorldbex Services InternationalReading vehicle brands and consumer preference; meeting dealers
AprilPhilConstruct Clark, April 23-25Clark FreeportPhilippine Constructors Association with Global-Link MP EventsMachinery, materials and MEP suppliers following Central Luzon projects
AprilFranchise Asia Philippines, conference April 23, expo April 24-26Pasay, SMX Convention Center ManilaPhilippine Franchise AssociationProspective franchisees; brands seeking a master franchisee
MayIFEX Philippines, May 21-23, 19th edition; 2027 set for May 20-22Pasay, WTC Metro ManilaCITEM, under the Department of Trade and IndustryBuyers sourcing Philippine food products; food exporters
JunePIMS Philippine International Motor Show, June 4-7, 10th edition, biennialPasay, WTC Metro ManilaCAMPI, the manufacturers associationReaching OEMs and the association network; tracking electrification
JuneMAFBEX Manila Foods and Beverages Expo, June 10-14Pasay, WTC Metro ManilaWorldbex Services InternationalFood and drink, kitchen equipment, food franchising; high footfall
JunePhilConstruct Manila, June 25-28Metro ManilaPCA with Global-Link MP EventsContractor and developer procurement; the most project-driven show

The pairing to understand in the first half is WorldBex in March against PhilConstruct Manila in June: same market, very different audiences — compared in the WorldBex guide and the PhilConstruct four-leg guide. In food, IFEX in May is export-oriented while MAFBEX in June serves domestic demand, so their uses are opposite — see the IFEX Philippines guide.

July to December: manufacturing, food, retail, medical and home

The second half is dense from July through October across manufacturing and consumer retail, and thins out after November apart from PhilConstruct Cebu.

MonthShowCity and venueOrganizerWho it suits
JulyAPV Expo plus Philippines Bus and Truck plus the 12th PDMEX, together Philippine Manufacturing Week, July 23-25Pasay, WTC Metro ManilaInforma Markets PhilippinesAuto and motorcycle parts, commercial vehicle components, tooling and manufacturing equipment; strictly trade
July-AugustWOFEX World Food Expo, July 29 to August 1Pasay, WTC Manila and SMX ManilaPEP GroupFood and beverage, catering equipment, hotel and restaurant supply
AugustNRCE National Retail Conference and Expo, August 6-7, 32nd editionPasay, SMX Convention Center ManilaPhilippine Retailers AssociationRetail chains, channel solutions, retail technology; conference-weighted
AugustPhilMedical Expo, August 19-21, 9th editionPasay, SMX Convention Center ManilaFireworks Trade Exhibitions and Conferences PhilippinesMedical devices, dental, diagnostics, eldercare technology
SeptemberPhilConstruct Davao, September 3-5Davao CityPCA with Global-Link MP EventsMindanao construction and materials demand
OctoberPackPrintPlas Philippines, October 8-10, 32nd editionPasay, SMX Convention Center ManilaGlobal-Link MP Messe Dusseldorf AsiaPackaging, printing, plastics machinery and consumables
OctoberManila FAME, October 15-17, 74th editionPasay, WTC Metro ManilaCITEMBuyers sourcing Philippine home, furniture, fashion and craft products
NovemberPhilConstruct Cebu, November 26-28Cebu CityPCA with Global-Link MP EventsVisayas construction and materials

Two efficient combinations sit in the second half. Philippine Manufacturing Week in July puts auto parts, commercial vehicle and tooling buyers under one roof, so a machinery or components supplier can make this the only trip of the year — show selection logic is in choosing between the Philippine auto parts and motorcycle shows. And PackPrintPlas sits one week before Manila FAME in October, so a packaging supplier can also read the packaging needs of home-goods exporters — see the Manila FAME buyer guide.

By sector: go straight to your show

If you already know your sector, use this lookup instead of reading the whole calendar.

SectorFirst choice (month)Alternative or supplementNote
Building materials, hardware, sanitary ware, doors and windowsWorldBex (March)PhilConstruct, four legs (April, June, September, November)WorldBex skews retail and design; PhilConstruct skews project procurement
Construction machinery, MEP, security systemsPhilConstruct Manila (June)Clark, Davao and Cebu legs chosen by project mapMachinery exhibits need a longer customs runway than ordinary goods
Auto parts, motorcycle parts, commercial vehicle componentsAPV Expo (July)MIAS (April), PIMS (June), Bike Festival (March) for market readingOnly APV Expo justifies a booth
Sourcing Philippine food productsIFEX (May)Manila FAME (October) for gift packs and packagingIFEX is an export show with an organizer buyer programme
Selling food and beverage or catering equipment domesticallyMAFBEX (June)WOFEX (July-August)Both serve domestic demand; WOFEX leans hotel and restaurant supply
Sourcing home, furniture, lighting and craftManila FAME (October)Cebu shows and factory visitsMore than half the exhibitors manufacture around Mandaue, Cebu
Packaging, printing, plastics machineryPackPrintPlas (October)WOFEX and Manila FAME to read downstream demandDownstream customers are worth more of your time than peers
Medical devices, consumables, dentalPhilMedical Expo (August)Pharma and Healthcare Expo (January)FDA product registration comes before market access
Retail chains, channel and store solutionsNRCE (August)Franchise Asia (April)NRCE is conference-heavy and good for reaching chain decision-makers
Franchising and food service brandsFranchise Asia (April)Franchise zone at MAFBEX (June)Booths are recruitment desks; compare with one fixed question set

For franchising, the show is only the entry point; how to negotiate terms in a country with no dedicated franchise statute is covered in the Franchise Asia Philippines guide.

Four halls, one neighbourhood

One fact makes trip planning much easier: nearly every major Philippine trade show happens in Pasay City around the SM Mall of Asia complex, within a few kilometres of each other, so a single hotel covers everything running that week.

VenueLocationRegular showsNote
World Trade Center Metro ManilaPasay, at Gil Puyat Avenue and Diosdado Macapagal BoulevardWorldBex, MIAS, PIMS, MAFBEX, IFEX, Manila FAME, APV Expo, Bike FestivalThe most heavily used hall
SMX Convention Center ManilaPasay, Mall of Asia Complex, Seashell LaneFranchise Asia, NRCE, PhilMedical, PackPrintPlas, WorldBex overflowAbout 1-2 km from WTCMM
Philippine International Convention CenterPasay, Cultural Center complexLarge conferences, government events, summits needing interpretationMeeting rooms carry simultaneous interpretation systems supporting 2 to 7 languages
Philippine Trade Training CenterPasay, adjacent to WTCMMOverflow halls for large shows such as MIASTypically used as an extension venue

Three practical points. Stay near Mall of Asia and all four halls are a walk or a ten-minute ride away. NAIA to this area takes 20-40 minutes off-peak and roughly double at peak. And when show days fall on a weekend, mall-area traffic slows noticeably, so build buffer into early meetings. Summits and annual meetings that need interpretation carry an extra check: booth provision and a clean audio feed, settled before the venue contract is signed.

Planning the year: separate the visiting year from the exhibiting year

Split the first two years of market entry into a visiting year and an exhibiting year rather than booking a booth immediately.

Year one, visiting. Two trips only. The first covers your primary sector show, three days on the floor plus two days of channel or factory visits. The second covers the alternative show and tests the conclusions from the first. Three deliverables: a list of 30-50 local companies sorted into importer, distributor and end user; competitor price bands; and a written recommendation on whether to exhibit.

Year two, exhibiting. Book one show only, working back six months: D-180 space and exhibit list, D-120 customs route for exhibits, D-90 stand contractor, D-60 English documentation and certificates, D-30 buyer invitations, D-7 exhibits on the ground. Keep one pure visiting trip in the year for the show you are not exhibiting at.

Year three onwards. Settle on one show to exhibit at and one to visit, and stabilise the budget. This is a relationship-driven market, and three consecutive editions of one show usually outperforms three different shows in three years.

Trip logistics, districts and expense documentation are covered in the related articles listed at the end.

Booking a booth in year one means paying booth money for a judgement you have not tested — until you hold the local company list, the competitor price bands and a written verdict on exhibiting, you cannot tell an importer at your stand from a competitor. Let us plan the two trips of your visiting year around your sector →

Where the line sits: when a booth makes sense

There is one test: do you already have one or two real customers or a distributor in the Philippines? If yes, a booth can be justified. If no, visit first.

The reason is conversion, not cost. A booth produces inquiries, and inquiries need local follow-up to become orders. Without someone on the ground, the cards collected over three days go cold within two weeks. Visiting has a different goal — building a list and forming a judgement — and one person can do it alone.

If you do exhibit, four workstreams run in parallel: booth (shell scheme or raw space), exhibits (ATA Carnet, temporary importation against a bond, or formal import), people (entry and status), and follow-up (an English summary within 72 hours). The one that most often fails is exhibit customs rather than the booth. The Philippines has accepted ATA Carnets since July 15, 2024, giving temporary admission and re-export a standard route, but consumables, giveaways and samples sold on site still require formal importation with duty paid. Full mechanics are in exhibiting at a Philippine trade show.

Why dates move, and how to verify them yourself

Philippine show dates shift more often than most planners expect, for three reasons: venue calendar conflicts with large events, deliberate seasonal repositioning by organizers, and disruption during the typhoon season from roughly June to October. Use this calendar for sector and month, and the organizer site for the exact dates.

Verify in this order.

  1. Organizer website first. The home page and the exhibit page update earliest. For association-run shows, also check the association site — PCA, CAMPI, PFA, PRA.
  2. Venue calendars second. SMX and PICC publish event schedules that cross-check well.
  3. Organizer social media third. Philippine organizers often post updates on Facebook before the website changes.
  4. Re-check 30 days before booking flights, particularly for biennial shows such as PIMS in even years and for shows that recently moved, such as PhilConstruct Manila shifting from November to June in 2026.

All 2026 dates listed here were checked against organizer websites and public announcements in September 2026; 2027 dates follow the organizers except where already published. To combine show days, factory audits, channel visits and compliance meetings into one itinerary, see our market entry and inspection support; for exhibit clearance, certification and import compliance, see product access services. For contract, tariff and tax questions, consult a licensed lawyer or accountant; this article is not a substitute for professional advice.

Frequently Asked Questions

What are the main trade shows in the Philippines?
About twenty matter to foreign suppliers, nearly all in Metro Manila. By month: pharma and healthcare in January; WorldBex and the InsideRACING Bike Festival in March; MIAS, PhilConstruct Clark and Franchise Asia in April; IFEX in May; PIMS, MAFBEX and PhilConstruct Manila in June; Philippine Manufacturing Week including APV Expo in July; WOFEX from late July; NRCE and PhilMedical in August; PhilConstruct Davao in September; PackPrintPlas and Manila FAME in October; PhilConstruct Cebu in November.
Where are Philippine trade shows held?
Almost entirely in Pasay City, Metro Manila, across four halls near the SM Mall of Asia complex: World Trade Center Metro Manila, which hosts the most shows; SMX Convention Center Manila about 1-2 km away; the Philippine International Convention Center for large conferences; and the Philippine Trade Training Center next to WTCMM as overflow. One hotel near Mall of Asia covers all four, and NAIA is 20-40 minutes away off-peak.
WorldBex or PhilConstruct for building materials?
Both, for different reasons. WorldBex runs every March across WTC and SMX and draws large numbers of homeowners and designers, making it good for brand exposure and distributor hunting. PhilConstruct is organized by the Philippine Constructors Association across four legs a year — Clark in April, Manila in June, Davao in September and Cebu in November for 2026 — with an audience of contractors and developers and a stronger procurement character. Visit WorldBex first, then pick a PhilConstruct leg by project map.
Are these dates reliable?
They were checked against organizer websites and public announcements in September 2026, but Philippine shows move: PhilConstruct Manila historically ran in November and shifted to June 25-28 in 2026. Verify by checking the organizer and association websites first, cross-checking against SMX and PICC event calendars, then organizer social media, and re-checking 30 days before you book flights. Biennial shows need extra care.
Should a first-time visitor exhibit or just attend?
Attend, unless you already have a Philippine customer or distributor. The issue is conversion rather than cost: a booth generates inquiries that need local follow-up to become orders, and without someone on the ground the cards go cold within two weeks. Split your first two years into a visiting year and an exhibiting year, and in year two book only one show, working back six months from opening day.
Which shows are biennial or recently rescheduled?
PIMS, the Philippine International Motor Show organized by CAMPI, is biennial in even years; the 10th edition ran June 4-7, 2026, so the next is normally 2028. PhilConstruct Manila moved from its historical November slot to June 25-28 in 2026. These two most often cause planners to build an itinerary on outdated assumptions, so confirm on the organizer site before booking.
How many shows can one trip cover?
Usually one or two, depending on overlap. Because the main halls sit in the same Pasay district, same-month shows often chain together. Efficient pairings include MAFBEX with PhilConstruct Manila in June, Philippine Manufacturing Week in July covering parts and tooling in one stop, and PackPrintPlas one week before Manila FAME in October. Reserve two days per trip for factory or channel visits rather than spending everything on the show floor.

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